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A Study of the Relationship among Virtual Community, Purchase Intention and Motive of Use in Online Auction - Adopting Flow Experience.
Ruey-Ming Chao
Miao-Kuan Lin
Chi-Ju Chan
Published in:
Int. J. Electron. Bus. Manag. (2006)
Keyphrases
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virtual communities
online auctions
positive effects
purchase intention
social support
social networks
information systems
end users
data collection
structural equation modeling
reputation systems