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Do Interactivity and Vividness impact Objective and Subjective Claims of Online Product Presentation?
Xiaolin Lin
Mauricio Featherman
Stoney L. Brooks
Mahmood Hajli
Published in:
AMCIS (2013)
Keyphrases
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subjective evaluation
objective measures
online learning
quality metrics
internet enabled
information retrieval
subjective quality
e learning
quality assessment
real time
product reviews
shopping behavior
online retailers
rich media
marketing campaigns
online stores
visual quality
mobile phone
data sets