The customers' perception of mobile banking adoption in Chennai City. An empirical assessment of an extended technology acceptance model.
G. KumarV. M. ShenbagaramanPublished in: Int. J. Bus. Inf. Syst. (2017)
Keyphrases
- perceived usefulness
- technology acceptance model
- banking services
- empirically tested
- technology adoption
- theoretical framework
- factors affecting
- banking industry
- mobile devices
- attitudes toward
- mobile technologies
- factors that affect
- information technology
- mobile applications
- customer satisfaction
- user satisfaction
- context aware
- mobile phone
- user acceptance
- internet banking
- customer relationship management
- computer self efficacy
- commercial banks
- service providers