Short-term Impact of Item-based Loyalty Program on Customer Purchase Behaviors.
Bo WuYi SunKatsutoshi YadaPublished in: Rev. Socionetwork Strateg. (2020)
Keyphrases
- short term
- potential customers
- long term
- customer loyalty
- customer satisfaction
- electronic commerce
- purchase behavior
- marketing strategies
- online shopping
- long term memory
- service quality
- motion prediction
- medium term
- short term and long term
- customer relationship management
- forecasting model
- online stores
- factors that influence
- social norms
- collaborative filtering
- wind speed
- power generation
- wind power
- competitive advantage
- arima model
- support vector regression
- stock market
- artificial neural networks