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Identifying effective influencers based on trust for electronic word-of-mouth marketing: A domain-aware approach.

Shixi LiuCuiqing JiangZhangxi LinYong DingRui DuanZhicai Xu
Published in: Inf. Sci. (2015)
Keyphrases
  • electronic word of mouth
  • social capital
  • data mining
  • social influence
  • positive or negative
  • online reviews
  • social network sites