Customer eXperiences in Retail: Case Studies in Physical and Virtual Channels.
Camila BascurCristian RusuDaniela QuiñonesPublished in: HCI (15) (2020)
Keyphrases
- case study
- customer behavior
- real world
- point of sale
- lessons learned
- virtual environment
- virtual world
- virtual reality
- virtual space
- electronic commerce
- augmented reality
- open source
- physical environment
- software development
- multi channel
- physical world
- knowledge management
- customer service
- customer satisfaction
- call center
- real time
- design process
- physical space
- smart objects
- user interface
- customer knowledge
- web based collaborative learning environments