Green Ocean Strategy: Democratizing Business Knowledge for Sustainable Growth.
Evangelos MarkopoulosInes Selma KiraneClarissa PiperHannu VanharantaPublished in: IHSED (2019)
Keyphrases
- knowledge base
- process oriented
- domain knowledge
- information systems
- knowledge management
- data mining
- expert systems
- business rules
- business strategy
- prior knowledge
- knowledge discovery
- knowledge based systems
- electronic commerce
- competitive advantage
- venture capital
- business analysts
- business processes
- case study
- decision making
- search engine
- artificial intelligence