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Differential Effects of Marketing Messages in Online Advertising for an MBA Program.
Michael L. Harris
Carolyn Findley Musgrove
Kathryn W. Ernstberger
K. Christopher Cox
Pilsik Choi
Published in:
Int. J. Technol. Educ. Mark. (2017)
Keyphrases
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online advertising
user behavior
advertising campaigns
behavioral targeting
internet advertising
email
user experience
long tail
website
sponsored search
internet marketing
contextual advertising
search advertising