Oppositional Product Names, Organizational Identities, and Product Appeal.

J. Cameron Verhaal Olga M. Khessina Stanislav D. Dobrev

Published in: Organ. Sci. (2015)

Keyphrases

life cycle
information technology
optimal solution
named entities
neural network
information retrieval
genetic algorithm
information systems
decision making
image sequences
keywords
expert systems
product quality
software process