Exploring social influence via posterior effect of word-of-mouth recommendations.
Junming HuangXueqi ChengHuawei ShenTao ZhouXiaolong JinPublished in: WSDM (2012)
Keyphrases
- social influence
- user preferences
- social networks
- social interaction
- network structure
- location based social networks
- personal preferences
- social psychology
- social relationships
- user based collaborative filtering
- recommender systems
- online communities
- technology adoption
- probability distribution
- technology acceptance
- social relations
- user behavior
- user profiles