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A Research on Value Chain Structure of the Performing Arts Consumers' Social Media Usage - Application of Means-End Chain Theory and Involvement.
Min-Kyung Cha
Sang-Hee Kweon
Yoon-Jung Choi
Young-A Won
Hyun Joo Kim
Published in:
INTETAIN (2014)
Keyphrases
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social media
databases
data mining
machine learning
decision making
tree structure
geometric structure
general theory