Machine Learning Techniques for Multi-media Communications in Business Marketing.
Li XiujuanMohan Krishna KagitaR. Lakshmana KumarPublished in: J. Multiple Valued Log. Soft Comput. (2021)
Keyphrases
- telecommunications industry
- consumer behavior
- multimedia
- customer relationship management
- data mining
- decision making
- online marketing
- direct marketing
- return on investment
- cross selling
- tourism industry
- data mining technology
- marketing campaigns
- business processes
- small and medium sized
- marketing strategies
- information systems
- machine learning
- financial services
- business process
- business intelligence
- long term
- machine learning algorithms
- electronic commerce
- customer base
- e learning
- customer service
- digital libraries
- digital multimedia
- website
- business decisions
- internet marketing
- business models
- customer support
- short and long term
- efficient retrieval
- knowledge management
- high tech
- customer loyalty
- international business
- internet advertising
- customer retention
- banking industry
- competitive environment
- database marketing
- decision makers
- predictive modeling