Satisfaction is insufficient: Insights from a randomized, controlled trial of a marketing simulation game.
Siv-Elisabeth SkjelbredStephan DausPublished in: J. Comput. Assist. Learn. (2022)
Keyphrases
- simulation game
- game based learning environment
- data mining
- educational games
- adventure game
- success stories
- website
- online consumer
- user satisfaction
- social media
- customer relationship management
- search algorithm
- customer loyalty
- online learning
- customer satisfaction
- game engine
- consumer behavior
- software engineering
- mobile devices
- learning environment