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Introducing the marketplace or not? Risk analysis of channel strategy for online retailers.
Yuan Shi
Luying Zhou
Ting Qu
Qian Qi
Published in:
Ind. Manag. Data Syst. (2020)
Keyphrases
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risk analysis
risk management
risk assessment
decision making
online retailers
fuzzy numbers
information security
influence diagrams
risk factors
data mining
decision support system
statistical analysis