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Can Time Pressure and Discount Strategy of Mobile Coupons Affect Consumers' Purchase Intention.
Yu-Fan Lin
Ting-Peng Liang
Pei-Lee Teh
Chia-Yin Lai
Published in:
PACIS (2015)
Keyphrases
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online shopping
purchase intention
online stores
mobile phone
mobile learning
case study
personal information
customer satisfaction
product quality