A dynamic advertising model with reference price effect.

Qiao Zhang Jianxiong Zhang Wansheng Tang

Published in: RAIRO Oper. Res. (2015)

Keyphrases

probabilistic model
formal model
computational model
experimental data
real time
case study
similarity measure
parameter estimation
mathematical model
autoregressive
trust model
network model
simulation model
theoretical framework
management system
cost function
objective function
high level
e learning