Perceived Value of Consumers Towards Buying "Green" Skincare Products.
Silvany Putri ApriliaAdilla AnggraeniAhmad Seiichi RamadhanSukma PutraPublished in: ICEME (2022)
Keyphrases
- marketing campaigns
- online shopping
- purchase intention
- purchase decision
- product information
- consumer behavior
- marketing strategies
- consumer reviews
- online shoppers
- market segments
- fraud detection
- customer satisfaction
- perceived usefulness
- shopping behavior
- online retailers
- information systems
- product recommendation
- business models
- pricing strategies
- search engine