When Acquisition Spoils Retention: Direct Selling vs. Delegation Under CRM.

Yan Dong Yuliang Yao Tony Haitao Cui

Published in: Manag. Sci. (2011)

Keyphrases

marketing strategies
long term
customer retention
customer relationship management
access control
data mining applications
cross domain
cognitive load
access control systems
databases
machine learning
multiscale
digital libraries
low cost
data acquisition