Awareness, Interest, and Final Decision: The Effects of User- and Marketer-Generated Content on Consumers' Purchase Decisions.
Michael ScholzVerena DornerAndrea LandherrFlorian ProbstPublished in: ICIS (2013)
Keyphrases
- dynamically generated
- decision making
- user experience
- user interface
- multiple users
- information overload
- user profiles
- user interests
- user satisfaction
- collaborative filtering
- cognitive effort
- helping users
- user queries
- web content
- end users
- generation process
- long tail
- targeted advertising
- social context
- consumer behavior
- user preferences
- web documents
- user interaction
- decision makers
- recommender systems
- digital libraries
- keywords
- web pages