Influences of place attachment and social media affordances on online brand community continuance.
Kai WangJeffrey C. F. TaiHsin-Lu ChangPublished in: Inf. Syst. E Bus. Manag. (2021)
Keyphrases
- social media
- online communities
- online social
- online learning
- social media sites
- online forums
- real time
- online social media
- reputation management
- social networks
- social media streams
- social web
- social networking sites
- user generated content
- virtual communities
- social support
- big data
- brand image
- collaborative learning
- social influence
- information diffusion
- social networking
- social media data
- social interaction
- geographic areas