From Social Presence to Virtual Presence: Insights into E-Commerce Consumer Behavior.
Jing DengRosita Binti Mohd TajuddinBenhui RenZijie ChenPublished in: MMBD (2023)
Keyphrases
- consumer behavior
- social presence
- online shopping
- social learning
- social interaction
- computer mediated communication
- computer mediated
- marketing strategies
- instant messaging
- virtual environment
- purchasing behavior
- distance learning
- collaborative learning
- online learning
- virtual world
- learning community
- perceived usefulness
- significantly higher
- discussion forums
- positive effects
- case study
- personalized recommendation
- learning goals