Time-varying effects of search engine advertising on sales-An empirical investigation in E-commerce.
Yanwu YangKang ZhaoDaniel Dajun ZengBernard Jim JansenPublished in: Decis. Support Syst. (2022)
Keyphrases
- search engine
- sponsored search
- cross selling
- electronic commerce
- web search engines
- information retrieval
- web pages
- web search
- consumer behavior
- online advertising
- business models
- neural network
- search result
- search queries
- search quality
- keyword search
- business transactions
- search advertising
- user queries
- sponsored search auctions