The Influence of Social Media on Entrepreneur Motivation and Marketing Strategies in a Developing Country.
Abdus-Samad Temitope OlanrewajuNaomi WhitesideMohammad Alamgir HossainPaul MerciecaPublished in: I3E (2018)
Keyphrases
- marketing strategies
- developing countries
- social media
- online marketing
- life cycle
- e government
- distance learning
- information diffusion
- information and communication technologies
- support systems
- customer relationship management
- social networks
- customer satisfaction
- viral marketing
- behavioral intention
- artificial intelligence
- search engine optimization
- data analysis
- factors that affect
- decision making