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Stochastic bandits for multi-platform budget optimization in online advertising.
Vashist Avadhanula
Riccardo Colini-Baldeschi
Stefano Leonardi
Karthik Abinav Sankararaman
Okke Schrijvers
Published in:
WWW (2021)
Keyphrases
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online advertising
stochastic optimization
user behavior
stochastic systems
optimization algorithm
display advertising
long tail
optimization problems
behavioral targeting
real time
advertising campaigns
knowledge base
stochastic model
web search
website
optimal control problems
information retrieval