Effects of Campaign-to-User and Text-Based Interactivity in Political Candidate Campaign Web sites.
Barbara WarnickMichael XenosDanielle EndresJohn GastilPublished in: J. Comput. Mediat. Commun. (2005)
Keyphrases
- website
- internet users
- dynamically generated
- end users
- user interface
- display advertising
- user preferences
- user experience
- multimedia
- user interaction
- user profiles
- relevance feedback
- user defined
- click stream data
- advertising campaigns
- browsing behavior
- user activity
- user input
- e government
- active learning
- web navigation
- online marketing
- data mining
- neural network