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Thumbs Up, Sales Up? The Contingent Effect of Facebook Likes on Sales Performance in Social Commerce.
Kyunghee Lee
Byungtae Lee
Wonseok Oh
Published in:
J. Manag. Inf. Syst. (2015)
Keyphrases
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social networks
database
data mining
dynamic pricing
social media
online social networks
social networking
databases
web services
computational models