Explaining Online Customer Repurchase Intentions from a Relationship-Marketing Perspective: An Integration of the 4Rs Marketing Strategy and Customer Trust.
Mei-Ju LinWei-Tsong WangPublished in: J. Organ. End User Comput. (2015)
Keyphrases
- marketing strategies
- website design
- direct marketing
- customer relationship management
- customer loyalty
- customer satisfaction
- marketing campaigns
- consumer behavior
- database marketing
- online marketing
- data mining
- life cycle
- customer base
- customer data
- market segments
- support systems
- commercial banks
- customer behavior
- competitive advantage
- data mining applications
- exploratory data analysis
- internet marketing
- table of contents
- search engine marketing
- customer service
- service quality
- database technology