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Eye Tracking as a Method of Neuromarketing for Attention Research - An Empirical Analysis Using the Online Appointment Booking Platform from Mercedes-Benz.
Veit Etzold
Anika Braun
Tabea Wanner
Published in:
KES-IDT (2) (2019)
Keyphrases
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eye tracking
visual attention
eye movements
real time
gaze estimation
eye tracker