How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm?
Xueming LuoJie Jennifer ZhangPublished in: J. Manag. Inf. Syst. (2013)
Keyphrases
- social media
- online consumer
- web traffic
- social computing
- consumer behavior
- purchase behavior
- user activity
- social networking
- information technology
- traffic flow
- social networks
- financial services
- network traffic
- big data
- user generated content
- real time
- online marketing
- social media platforms
- electronic commerce
- internet advertising
- decision making
- social media data
- internet enabled
- social networking sites
- crisis management
- traffic congestion
- online social networks
- road network
- anomaly detection
- search engine