What happens after an ad click?: quantifying the impact of landing pages in web advertising.
Hila BeckerAndrei Z. BroderEvgeniy GabrilovichVanja JosifovskiBo PangPublished in: CIKM (2009)
Keyphrases
- contextual advertising
- web pages
- sponsored search
- website
- search engine
- online advertising
- search advertising
- keyword extraction
- web users
- display advertising
- keywords
- web documents
- behavioral targeting
- web search
- web content
- click prediction
- short text
- web information
- page content
- user experience
- web data
- user behavior
- web applications
- semantic web
- web crawling
- web mining
- user clicks
- click through rate
- dynamically generated
- web spam
- user sessions
- home page
- link analysis
- web graph
- anchor text
- dynamic content
- information retrieval
- link structure
- web crawlers
- social networks
- web usage mining
- user interaction
- query intent
- page layout
- search queries
- advertising campaigns
- information extraction