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Up or Down? Click-Through Rate Prediction from Social Intention for Search Advertising.

Yi-Ting ChenHung-Yu Kao
Published in: iiWAS (2013)
Keyphrases
  • search advertising
  • click through rate
  • search engine
  • click prediction
  • user behavior
  • contextual factors
  • online advertising
  • internet search engines
  • web search
  • sponsored search
  • contextual information
  • human behavior