Login / Signup

How e-WOM and local competition drive local retailers' decisions about daily deal offerings.

Xue BaiJames R. MarsdenWilliam T. Ross Jr.Gang Wang
Published in: Decis. Support Syst. (2017)
Keyphrases
  • social networking sites
  • consumer behavior
  • information sources
  • product reviews
  • decision makers
  • decision making
  • supply chain
  • machine learning
  • web services
  • data sources