Optimal Bidding Strategies for Online Ad Auctions with Overlapping Targeting Criteria.
Erik TillbergPeter MarbachRavi MazumdarPublished in: SIGMETRICS (Abstracts) (2020)
Keyphrases
- bidding strategies
- budget constraints
- advertising campaigns
- display advertising
- multi unit
- market clearing
- combinatorial auctions
- test bed
- online auctions
- auction mechanisms
- resource allocation
- electricity markets
- continuous double auctions
- multi attribute
- multi criteria
- winner determination
- optimal solution
- dynamic programming
- multiple criteria
- empirical data
- expected utility
- market conditions
- group buying
- worst case
- online advertising
- contextual advertising
- decision making
- lower bound
- sponsored search auctions
- sealed bid auctions