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The role of internal marketing orientation and organisational citizenship behaviour on performance: testing the moderating role of business intelligence.
Ali Sadeghzadeh
Reza Rostamzadeh
Published in:
Int. J. Bus. Inf. Syst. (2021)
Keyphrases
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business intelligence
data warehousing
data warehouse
machine learning
strategic alignment
data mining
decision making
end users
knowledge management
microsoft office
business information
case study
data analysis
decision support
data integration
business intelligence systems