Big data analytics in electronic markets.
Eric W. T. NgaiAngappa GunasekaranSamuel Fosso WambaShahriar AkterRameshwar DubeyPublished in: Electron. Mark. (2017)
Keyphrases
- electronic markets
- big data analytics
- big data
- electronic commerce
- social media
- search costs
- business models
- electronic marketplaces
- key factors
- electronic business
- cloud computing
- moral hazard
- data analysis
- purchase behavior
- network effects
- factors that influence
- table of contents
- life cycle
- data processing
- trading partners
- knowledge discovery
- technological innovations
- data sets
- transaction cost economics