Let's play the search game: Strategic and behavioral properties of sponsored search auction mechanisms.
Roumen VragovRichard Di ShangVernon L. SmithDavid PorterPublished in: Electron. Commer. Res. Appl. (2019)
Keyphrases
- search behavior
- sponsored search
- auction mechanisms
- sponsored search advertising
- search space
- game theory
- sponsored search auctions
- web search
- search engine
- search algorithm
- search methods
- click prediction
- search strategies
- online advertising
- mechanism design
- lower bound
- search queries
- multiple criteria
- search strategy
- keywords