"We Need a Big Revolution in Email Advertising": Users' Perception of Persuasion in Permission-based Advertising Emails.
Anastasia SergeevaBjörn RohlesVerena DistlerVincent KoenigPublished in: CHI (2023)
Keyphrases
- email messages
- enron email
- spam filtering
- internet advertising
- targeted advertising
- spam emails
- online advertising
- behavioral targeting
- personal information management
- electronic mail
- viral marketing
- advertising campaigns
- instant messaging
- phishing emails
- spam detection
- shopping behavior
- social influence
- end users
- social networking websites
- pre classified
- search advertising
- short messages
- contextual advertising
- anti spam
- mailing lists
- recommender systems
- communication medium
- online dispute resolution
- user experience
- collaborative filtering
- user interface
- information retrieval