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Budget Constrained Bidding by Model-free Reinforcement Learning in Display Advertising.
Di Wu
Xiujun Chen
Xun Yang
Hao Wang
Qing Tan
Xiaoxun Zhang
Jian Xu
Kun Gai
Published in:
CIKM (2018)
Keyphrases
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budget constraints
display advertising
model free reinforcement learning
online advertising
advertising campaigns
bidding strategies
reinforcement learning
search advertising
web pages
machine learning
evolutionary algorithm
collaborative filtering
online auctions
policy gradient