A Benefit-Cost Perspective on Consumers' Purchase of Online Content.

Qianru Tao Xintong Wang Yanyu Zhao Mingzhu Li LiLi Liu

Published in: HCI (39) (2021)

Keyphrases

product information
online shopping
high cost
grocery shopping
real time
databases
viewpoint
marketing strategies
decision making
total cost
cost reduction
purchase behavior
neural network
case study
expected cost
cost savings