Opportunities for small and medium enterprises in the innovation and marketing of organic food: investigating consumers' purchase behaviour of organic food products in Victoria, Australia.
Antonio LoboBruno MascitelliJue ChenPublished in: AI Soc. (2014)
Keyphrases
- consumer behavior
- purchasing behavior
- product information
- marketing strategies
- small and medium enterprises
- online shopping
- potential customers
- marketing campaigns
- data mining
- decision making
- grocery shopping
- online stores
- united states
- electronic commerce
- competitive environment
- high tech
- market segments
- purchase decision
- case study