Modeling the Sequential Dependence among Audience Multi-step Conversions with Multi-task Learning in Targeted Display Advertising.
Dongbo XiZhen ChenPeng YanYinger ZhangYongchun ZhuFuzhen ZhuangYu ChenPublished in: KDD (2021)
Keyphrases
- multi step
- multi task learning
- multi task
- advertising campaigns
- display advertising
- multiple tasks
- learning tasks
- gaussian processes
- knn
- transfer learning
- multitask learning
- learning problems
- learning models
- k nearest neighbor
- multi class
- neural network
- data sets
- kernel methods
- theoretical analysis
- feature vectors
- online advertising
- decision trees
- high order
- search engine