Social Media Exploration and Exploitation by Small and Medium Enterprises.
Lakshmi GoelSean M. DavisRobert SlaterPublished in: AMCIS (2019)
Keyphrases
- social media
- small and medium enterprises
- supply chain
- user generated content
- exploration exploitation tradeoff
- electronic commerce
- social networking
- social networks
- big data
- real world events
- online social networks
- visualization tool
- crisis management
- social media platforms
- active exploration
- knowledge sharing
- interactive exploration
- data analysis