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Exploring Political Ad Libraries for Online Advertising Transparency: Lessons from Germany and the 2019 European Elections.
Juan Carlos Medina Serrano
Orestis Papakyriakopoulos
Simon Hegelich
Published in:
SMSociety (2020)
Keyphrases
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online advertising
display advertising
behavioral targeting
advertising campaigns
sponsored search
contextual advertising
user behavior
search advertising
digital libraries
lessons learned
e government
long tail
multimedia
user experience
click prediction
social media
click models
click through rate