Markdown pricing or bundling for complementary products in the presence of strategic consumers.
Sijie LiLingzhi ShaoHaiyan YouPublished in: KES (2017)
Keyphrases
- pricing strategies
- competitive environment
- product information
- consumer behavior
- market segments
- information goods
- decision making
- supply chain
- inventory control
- dynamic pricing
- uncertain demand
- yield management
- capacity planning
- online stores
- strategic decisions
- consumer reviews
- knowledge management
- website
- search engine
- purchase decision