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Leveraging Bidding Graphs for Advertiser-Aware Relevance Modeling in Sponsored Search.
Shuxian Bi
Chaozhuo Li
Xiao Han
Zheng Liu
Xing Xie
Haizhen Huang
Zengxuan Wen
Published in:
EMNLP (Findings) (2021)
Keyphrases
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sponsored search
sponsored search auctions
search engine
online advertising
budget constraints
click through rate
click prediction
sponsored search advertising
search behavior
user experience
click models
user clicks
web search
display advertising