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A Hybrid Neural Network Architecture to Predict Online Advertising Click-Through Rate Behaviors in Social Networks.
Renjie Zhou
Chen Liu
Jian Wan
Qing Fan
Yongjian Ren
Jilin Zhang
Naixue Xiong
Published in:
IEEE Trans. Netw. Sci. Eng. (2021)
Keyphrases
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online advertising
behavioral targeting
click through rate
social networks
sponsored search
user behavior
search advertising
contextual advertising
social media
user experience
advertising campaigns
display advertising
online social networks
search engine
data mining
keywords
information retrieval