Effects of Emotion and Trust on Online Social Network Adoption toward Individual Benefits: Moderating Impacts of Gender and Involvement.
Yi-Jie TsaiChien-Hsing WuChian-Hsueng ChaoPublished in: MISNC (2014)
Keyphrases
- online social networks
- behavioral intention
- individual level
- anecdotal evidence
- social networks
- technology adoption
- information technology
- interaction effects
- perceived usefulness
- community formation
- technology acceptance
- individual differences
- information systems
- online social networking
- online social
- social relations
- independent variables
- social influence
- social capital
- attitudes toward
- network structure
- trust model
- social media
- tie strength
- user activity
- personality traits
- user acceptance
- online communities
- social networking
- network analysis
- facial expressions
- e government
- social ties
- negative impact
- privacy concerns
- factors that affect
- social relationships