Lightweight Journey Mapping: The Integration of Marketing and User Experience through Customer Driven Narratives.
Laura DoveStephen ReinachIrwin KwanPublished in: CHI Extended Abstracts (2016)
Keyphrases
- lightweight
- user experience
- customer relationship management
- customer behavior
- user behavior
- marketing strategies
- consumer behavior
- customer service
- user interaction
- potential customers
- online advertising
- direct marketing
- mobile applications
- user interface
- user studies
- user engagement
- electronic commerce
- end users
- purchase behavior
- dos attacks
- tips and tricks
- customer support
- communication infrastructure
- customer satisfaction
- emerging technologies
- model driven
- social media
- website
- data mining
- development environments
- mobile services
- rfid tags
- data integration