Developing Personalized Marketing Service Using Generative AI.
Gun Ho LeeKyoung Jun LeeBaek JeongTaekyung KimPublished in: IEEE Access (2024)
Keyphrases
- telecommunications industry
- artificial intelligence
- generative model
- lifecycle management
- case based reasoning
- machine learning
- service oriented
- customer support
- personalized services
- intelligent systems
- expert systems
- website
- e learning
- web services
- knowledge representation
- data mining
- ai systems
- service providers
- search engine
- service composition
- john mccarthy
- discriminative learning
- marketing strategies
- individual user
- consumer behavior
- customer relationship management
- personalized recommendation
- mobile services
- service discovery
- context aware
- knowledge based systems
- management system
- social media
- decision making
- information systems