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Talkographics: Measuring TV and Brand Audience Demographics and Interests from User-Generated Content.
Shawndra Hill
Adrian Benton
Umberto Panniello
Published in:
Int. J. Electron. Commer. (2019)
Keyphrases
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user generated content
social media
user communities
user generated
user comments
recommender systems
social networking sites
user contributed
brand image
social media sites
survey data
online forums
user interests
digital tv
social media data
customer reviews
user profiles
text mining
social networks